Twitter Analytics from Your X Archive

Upload your official X archive ZIP to explore your posting history. Free accounts include summary statistics and an activity heatmap. Paid plans unlock more aggregate charts.

Upload your archive

Start with your own account data

  1. Request your archive in X account settings. Follow the official X download instructions; preparation can take a few days.
  2. Keep the original ZIP as your own backup. Create an account and upload the ZIP.
  3. Wait for processing, then open the insights page. Check the account, date coverage and summary before interpreting charts.

What is free, and what is paid?

The free preview includes account summary counts and the activity heatmap. Counts depend on the files present in your ZIP. A free account can upload once every 30 days.

Paid plans unlock additional aggregate views: posting patterns by hour and weekday, top words and emojis, hashtags, mentions, yearly volume, devices and shared domains. Paid accounts can upload once every 7 days.

Turn a pattern into a useful question

For example, compare a busy posting month with the months on either side. Check whether a large volume comes from original posts, replies or reposts. A posting-hour chart tells you when you posted; it does not establish when your audience was online or the best time to publish.

Use hashtag and word frequency to find topics to inspect. Frequency alone does not show that a topic caused more engagement or sales.

Upload insights and collected archives are separate

An uploaded ZIP produces aggregate analytics. It does not create a searchable store of the individual posts, a DM reader or a CSV/XLSX/JSON export of those posts.

Paid public-post collection creates a separate archive from available public profiles or known post URLs. Those collected records support search, filters and exports. Availability and plan limits can leave gaps.

Understand the limits of the source

The dashboard analyzes the files that your archive contains. It cannot restore content missing from that source. Do not treat it as a complete source of impressions, clicks, unique reach, audience demographics or historical follower changes.

For first-party performance metrics, inspect the current tools available in your X account. Do not assume that a personal ZIP contains the same fields as a post activity dashboard.

How the upload is handled

The processor stores aggregate analytics, including account details and count or frequency summaries. It does not create stored tweet records or a message reader from the upload. The ZIP is temporarily held for processing. After successful processing, the service attempts to delete it from object storage; failed uploads can remain for reprocessing. Keep your own original file.

Read the privacy policy before uploading. Your insights page requires your signed-in account.

Understand X analytics: practical guides

Choose a data source, calculate comparable metrics and interpret account or post data with its limits.

Browse all understand x analytics guides